Cookie Policy

This Cookie Policy applies to the btu.ro website and all related subdomains and pages operated under the commercial brand "BTU". Its purpose is to inform you, transparently and fully, about the cookies and similar technologies we use, so that you can make informed decisions when visiting and using our web hosting, cloud/VPS, dedicated server, domain registration and SSL certificate services.

The applicable legal framework includes: Law No. 506/2004 on the processing of personal data and the protection of privacy in the electronic communications sector (transposing Directive 2002/58/EC, the "ePrivacy Directive"), Regulation (EU) 2016/679 (GDPR) and Law No. 365/2002 on electronic commerce. The competent supervisory authority is the Romanian National Supervisory Authority for Personal Data Processing (ANSPDCP).

By continuing to use the website and by giving your consent in the cookie banner (where requested), you confirm that you have read and understood this policy. We recommend that you review it periodically, as we may update it to reflect legal or technical changes.

The operator of the btu.ro website and of the personal data processed through cookies is the company set out below. For any question regarding this policy or the exercise of your rights, you may contact us using the details provided.

• Name: SND TEAM S.R.L. (commercial brand / website name: "BTU", btu.ro)
• VAT / Tax ID: RO38963245 (CIF 38963245)
• Trade Register No.: J2018000311325 (EUID: ROONRC.J2018000311325)
• Registered office: Str. Mihai Viteazu no. 260, bl. 5, sc. B, ap. 17, Șelimbăr, Sibiu County, postal code 557260, Romania
• Email: contact@btu.ro
• Phone: +40 792 222 882
• Web: https://btu.ro

A cookie is a small text file, made up of letters and numbers, that is stored on your device (computer, mobile phone, tablet) when you visit a website. The cookie allows the website to "remember" certain information about your visit, such as your preferred language, your authentication session or the contents of your shopping cart, for a defined period of time.

Cookies are not software programs and cannot run code or transmit viruses. They cannot access other information on your device and normally do not contain data that directly identifies you; they may, however, contain unique identifiers which, combined with other data, fall under data protection legislation.

In addition to cookies proper, we also use similar technologies, such as objects stored in the browser's local memory (localStorage / sessionStorage) and beacon-type requests to our own interfaces (for example /api/v1/track) for traffic analytics. In this policy, all these technologies are referred to generically as "cookies".

We use cookies to ensure the proper functioning of the website, to provide you with a secure and personalised experience, and to understand how visitors interact with our pages so that we can continuously improve them.

Specifically, cookies help us for the following main purposes:

• Maintaining your authentication session in the client account and protecting it against unauthorised access;
• Remembering your preferences, in particular the interface language;
• Operating the shopping cart and the order placement process (hosting, domains, SSL, dedicated servers/VPS), including the application of discount vouchers;
• Ensuring website security and preventing fraud (CSRF protection, detection of abusive use);
• Measuring traffic in aggregate through our own first-party system and, with your consent, through Google Analytics 4 / Google Tag Manager;
• Remembering your choices regarding cookie consent.

Under Law No. 506/2004 and the GDPR, storing or accessing information on your device is only permitted with your prior consent, except for cookies that are strictly necessary to deliver the service explicitly requested by you.

Accordingly, strictly necessary cookies are set on the basis of the legitimate interest of delivering a functional and secure website (and of performing the contract, in the case of the ordering process) and do not require consent. For all other categories — in particular analytics cookies — we request your explicit consent via the cookie banner displayed on your first visit.

You may withdraw your consent at any time, without affecting the lawfulness of processing carried out on the basis of consent before its withdrawal. Withdrawal can be done from the website's cookie settings or by deleting the cookies from your browser.

Depending on their purpose, the cookies we use fall into the following categories:

• Strictly necessary cookies — essential for the functioning of the website, authentication, security (CSRF) and the ordering process. Without them, certain functionalities cannot be provided. They do not require consent.
• Preference / language cookies — remember your choices, in particular the interface language, to give you a consistent experience on subsequent visits.
• First-party (own) analytics cookies — allow us to measure, in aggregate, the traffic and use of the website (traffic sources, pages visited, device type), using our own analytics system hosted on our infrastructure. They are activated only with your consent.
• Third-party analytics cookies (Google Analytics 4 / Google Tag Manager) — help us understand traffic and browsing behaviour through analytics services provided by Google. They are activated only with your consent (the "Analytics" category), via the Google Consent Mode v2 mechanism. See section 7 for details.
• Marketing cookies (Google Ads) — optional, used for conversion measurement and remarketing; they are active only if the Google Ads service is configured and only with your consent (the "Marketing" category).
• Consent cookies — store the choices you express in the cookie banner, so that you are not asked for consent again on every visit.

In addition to our own first-party analytics system, we use — only with your consent — web analytics services provided by Google: Google Analytics 4 and Google Tag Manager, and optionally Google Ads for conversion measurement and remarketing. These services are provided by Google Ireland Limited and Google LLC and may set their own cookies (for example _ga, _ga_*, _gid) and process online identifiers and IP addresses for aggregated analytics purposes.

We use Google Consent Mode v2: Google tags are loaded with all storage signals set to "denied" by default and do NOT store information and do NOT track your activity until you accept the "Analytics" category (and, where applicable, "Marketing") in the cookie banner. If you decline, Google does not set analytics or advertising cookies.

Through the use of Google services, certain data may be transferred outside the European Economic Area (for example, to the United States). Such transfers are carried out on the basis of the European Commission's Standard Contractual Clauses and applicable supplementary measures. For details on how Google processes data, see the Google Privacy Policy (policies.google.com/privacy) and the "How Google uses data" page (policies.google.com/technologies/partner-sites).

We do not sell your browsing data and do not transmit it to data brokers. You can withdraw your consent at any time from the website's cookie settings; additionally, you can install the Google Analytics opt-out browser add-on (tools.google.com/dlpage/gaoptout). If we integrate other third-party tools, we will update this policy and request your consent where applicable.

Below we list the cookies and similar technologies actually used on btu.ro. For each one we indicate the name, category, purpose and storage duration. The exact duration may vary slightly depending on the technical configuration, but the values below reflect our current practice.

• btu_session — strictly necessary — maintains the authentication session in the client account and ensures continuity of secure browsing. Duration: session cookie (deleted when the browser is closed) or up to a maximum of 30 days if you choose the "remember me" option.
• NEXT_LOCALE — preference / language — stores the selected interface language (RO/EN). Duration: up to 12 months.
• btu_cart — strictly necessary (functional for ordering) — keeps the contents of the shopping cart (hosting, domains, SSL, VPS/dedicated products) across pages and visits, so the order can be completed. Duration: up to 30 days.
• btu_voucher — strictly necessary (functional for ordering) — stores the discount voucher/coupon code applied in the cart, so it can be taken into account at checkout. Duration: up to 30 days or until the order is completed.
• btu_consent (consent cookie) — strictly necessary — records your choices regarding the acceptance or rejection of cookie categories, so the banner does not reappear on every visit. Duration: up to 12 months.
• btu_attr — first-party analytics — stores the source of the first visit (referrer/UTM) for aggregated traffic attribution; used exclusively by our internal system. Duration: up to 12 months. Set only with consent.
• Own analytics beacon (/api/v1/track) — first-party analytics — this is not a persistent cookie in itself, but a request to our own interface that records aggregated traffic events (page, source, device type) in our internal btu_traffic_events system. Activated only with consent; data is not transmitted to third parties.
• _ga — third-party analytics (Google Analytics) — distinguishes unique users. Duration: up to 24 months. Set only with consent.
• _ga_<ID> — third-party analytics (Google Analytics 4) — persists the session state for the GA4 property. Duration: up to 24 months. Set only with consent.
• _gid — third-party analytics (Google Analytics) — distinguishes users. Duration: 24 hours. Set only with consent.
• Google Ads cookies (for example _gcl_*) — third-party marketing — conversion measurement and remarketing, only if Google Ads is enabled and only with your consent. Duration: up to 90 days.

Cookies generally have two types of duration: session cookies, which expire when you close the browser, and persistent cookies, which remain stored on your device for a defined period or until you delete them manually.

For the cookies we use, the specific durations are indicated in the list in section 8. We do not keep persistent cookies longer than necessary for the stated purpose. When the duration expires, the cookie is automatically deleted by the browser; subsequently, on a new visit, it may be reinstalled under the terms of this policy (and, where applicable, with renewed consent).

On your first visit to btu.ro, you are shown a consent banner that allows you to accept or reject the cookie categories that are not strictly necessary (in particular analytics cookies). Your choices are stored through the consent cookie.

You can change your preferences at any time by accessing the cookie settings available on the website (the dedicated link/button on the page or in the site footer), or by deleting the consent cookie from your browser, in which case the banner will be displayed again on your next visit.

Rejecting non-strictly-necessary cookies does not prevent you from browsing the site and placing orders; however, certain optional functionalities or usage analytics may be limited.

In addition to our consent banner, you can also control and delete cookies directly from your browser settings. Most browsers allow you to block, delete or be notified before cookies are installed.

Detailed instructions are available in the help sections of the most widely used browsers:

• Google Chrome: Settings → Privacy and security → Cookies and other site data;
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data;
• Microsoft Edge: Settings → Cookies and site permissions;
• Safari: Preferences → Privacy → Manage Website Data;
• On mobile devices, check the privacy settings of the browser within the respective app.

Some cookies we use may contain or generate identifiers which, under certain conditions, are considered personal data within the meaning of the GDPR. In such cases, processing is carried out in accordance with our Privacy Policy, which details the legal bases, purposes, recipients and your rights.

Data collected through first-party analytics cookies is used in an aggregated form and aims to improve the website and our services. Data collected through Google Analytics / Google Tag Manager (only with consent) is processed by Google under the conditions described in section 7. We do not use this data to make automated decisions with legal effects on you.

The technical infrastructure on which the website and our analytics systems run is provided through EU infrastructure partners, in Tier III data centres located in the EU, which ensures that data is processed within the European Economic Area.

As a data subject, to the extent that cookies process personal data, you have the following rights provided by the GDPR:

• The right of access to the processed data;
• The right to rectification of inaccurate data;
• The right to erasure of data ("the right to be forgotten"), under the conditions of the law;
• The right to restriction of processing;
• The right to data portability;
• The right to object to processing, including profiling based on legitimate interest;
• The right to withdraw your consent at any time, without affecting the lawfulness of prior processing;
• The right to lodge a complaint with the Romanian National Supervisory Authority for Personal Data Processing (ANSPDCP).

If you consider that the processing of data through cookies infringes your rights, you may first contact us at contact@btu.ro to resolve the matter amicably. You may also address the Romanian National Supervisory Authority for Personal Data Processing (ANSPDCP), located at B-dul G-ral. Gheorghe Magheru no. 28-30, sector 1, Bucharest.

For consumer protection matters, you may address the Romanian National Authority for Consumer Protection (ANPC). Consumer disputes may also be resolved through the European Online Dispute Resolution (ODR) platform, available at ec.europa.eu/consumers/odr.

We reserve the right to periodically update this Cookie Policy to reflect changes in our practices, in the technologies used, or in the applicable legal framework (Law No. 506/2004, GDPR, Law No. 365/2002, GEO No. 34/2014).

Any change takes effect on the date the updated version is published on the website. We encourage you to review this page periodically. When changes are significant — in particular if they affect cookie categories that require consent — we will request your consent again via the banner.

For any question, request or exercise of rights in connection with this Cookie Policy, you may contact us using the details below. We will respond to your requests within the time limits provided by law.

• SND TEAM S.R.L. (brand "BTU")
• Registered office: Str. Mihai Viteazu no. 260, bl. 5, sc. B, ap. 17, Șelimbăr, Sibiu County, postal code 557260, Romania
• Email: contact@btu.ro
• Phone: +40 792 222 882
• Web: https://btu.ro